Wat is de perfecte tool voor social media beheer?

Door: Renate Sombroek op 24 maart 2011

Wat is de perfecte tool voor social media beheer?

CoTweet, Tweetdeck of Hootsuite?

De voordelen van het inschakelen van sociale media worden steeds meer op waarde geschat. De dialoog aangaan met een klant of donateur helpt aantoonbaar om de betrokkenheid te vergroten. Keerzijde van de medaille is de hoeveelheid werk die het 1-op-1 communiceren met achterban en clientèle met zich meebrengt. Gelukkig is er een aantal tools dat helpt om dit enigszins te verlichten. Ze maken Twitter, Facebook en andere social media niet alleen efficiënter maar ook effectiever.

Tot de populairste van deze social media tools horen CoTweet, Hootsuite en Tweetdeck. Ze  helpen je om te luisteren naar wat er online over jouw organisatie, diensten of producten wordt gezegd. Daarnaast maken ze het mogelijk om te analyseren wat de trends zijn in de meningen op de social media, de buzz (geruchtenstroom).

Alle drie deze tools zijn geschikt om meerdere social media accounts (twitter, facebook, linkedin etc.) vanuit één omgeving te beheren. Daarnaast bieden ze de mogelijkheid om met een team verschillende accounts te beheren.

Wat nu te gebruiken?

CoTweet

logo co tweet
De sterke punten van CoTweet liggen met name in het archiveren en het verdelen van taken. CoTweet standaard is geschikt om met enkele personen een beperkt aantal Twitter accounts te beheren. Wil je ook Facebook accounts beheren dan moet je upgraden naar de enterprise versie. Deze versie biedt daarnaast geavanceerde mogelijkheden om rollen en bevoegdheden aan beheerders toe te kennen. De URL-verkorter bit.ly is standaard in CoTweet geïntegreerd.

Wat kun je met CoTweet?

  • Twitter en Facebook accounts beheren;
  • Tweets toewijzen aan een collega, die deze verder af kan handelen;
  • Tweets publiceren op vooraf ingestelde tijdstippen (scheduling);
  • De dialooghistorie met een bepaald twitteraccount bijhouden;
  • Een mail laten verzenden wanneer er een tweet op één van je accounts binnenkomt (notificatie);
  • Automatisch URL's verkorten met bit.ly.

TweetDeck

logo TweetDeck
TweetDeck was van oorsprong gericht op Twitter accounts maar wordt inmiddels ook gebruikt om andere social media accounts, met name Facebook, LinkedIn en MySpace, mee te volgen en te beheren. De tool is vooral gericht op individueel gebruik. Alle functies van TweetDeck zijn standaard beschikbaar en volledig gratis. Het sterke punt van TweetDeck is de overzichtelijke presentatie van updates in kolommen. Per kolom zie je de live de resultaten en je kunt zelf de inhoud van de kolommen bepalen.

Naast de URL-verkorter bit.ly heeft TweetDeck Deck.ly, waarmee je berichten langer dan 140 karakters op Twitter kunt plaatsen. Je bericht wordt afgekort en voorzien van een link naar een pagina waarop de rest van het bericht is te lezen. Niet iedereen is hier blij mee, maar je kunt Deck.ly ook uitzetten. TweetDeck is beschikbaar in een desktop, Android, iPhone, iPad en Chrome versie.

Wat kun je met TweetDeck?

  • Toevoegen van Twitter, Facebook, LinkedIn en MySpace accounts;
  • Berichten schrijven en direct plaatsen op één of meerdere van de gekoppelde accounts. Je kunt per bericht een keuze maken;
  • Tweets publiceren op vooraf ingestelde tijdstippen (scheduling);
  • Lijsten beheren om updates van bepaalde personen op Twitter of Facebook of groepupdates op LinkedIn te kunnen volgen;
  • Kolommen toevoegen, verwijderen en verplaatsen;
  • Automatisch URL's verkorten met bit.ly;
  • Berichten langer dan 140 karakters op Twitter plaatsen met behulp van Deck.ly.

Hootsuite

logo hootsuite
Hootsuite geeft je standaard de mogelijkheid om 5 sociale netwerken en 2 RSS feeds te beheren. Voor iedere account wordt een nieuwe tab aangemaakt. Met een klik op een tab wordt de informatie van het social netwerk geopend en de data ververst. Hoe vaak data moet worden ververst, kan bij de instellingen worden aangegeven.

Hootsuite wordt gewaardeerd om de statistieken en gebruikt daarvoor OW.LY. Een URL-verkorter met geïntegreerde statistieken. Je kunt zo zien welke links op welke dag populair zijn op Twitter en waar je bezoekers vandaan komen. HootSuite maakt het mogelijk om statistieken voor een Twitterprofiel te bekijken of specifiek voor een individueel bericht.

Om onbeperkt sociale netwerken en RSS-feeds toevoegen moet je upgraden naar de Pro-versie. De Pro versie integreert Google Analytics en Facebook Insights én geeft de mogelijkheid om de accounts met een team te beheren. Eén teamgenoot is inbegrepen en het team kan tegen betaling worden uitgebreid. Hootsuite heeft naast een browserversie versies voor de iPad, iPhone, Android en BlackBerry.

Wat kun je met Hootsuite?

  • Toevoegen van Twitter, Facebook, LinkedIn en MySpace accounts. En meer;
  • RSS-feeds koppelen en automatisch toevoegen aan de verschillende sociale media profielen;
  • Berichten schrijven en direct plaatsen op één of meerdere van de gekoppelde accounts;
  • Per account wordt een tab aangemaakt waarop je kolommen met updates met data kunnen worden toevoegd. Afhankelijk van het soort netwerk worden de data getoond en functionaliteiten geboden;
  • Kolommen kunnen met drag & drop worden gewisseld;
  • Tweets publiceren op vooraf ingestelde tijdstippen (scheduling). Hootsuite geeft daarbij een overzicht van de berichten in de wachtrij;
  • Automatisch URL's verkorten met OW.LY.

De keuze

De uiteindelijke keuze tussen CoTweet, Hootsuite en Tweetdeck zal afhangen van je wensen, doelen en budget en deels van je persoonlijke voorkeuren. Je kunt de verschillende tools een tijdje gebruiken om daarna een gefundeerde keuze te maken.

Meer informatie
Bekijk meer op:

Lees meer op:

 

deel

Meer weten? Bel (020 52.100.52) of mail ons of ga naar
het contactformulier

Reacties

Willie op 2 juni 2017:
Im interested in is it safe to buy doxycycline online California is scrambling to get its health insurance exchange ready by Oct. 1, the date when uninsured consumers will be able to start buying coverage in state-run or federally operated exchanges throughout the country. More than 5 million Californians dont have insurance or are not covered through their employer. herbalean bodylogix Across the state, 1.2 million children enrolled in 3,500 schools took the tests last spring. About one-third of the kids and schools were in the city, suggesting the city would be home to about one-third of the best. Not so. Not by a mile. felodipine extended release tablets usp Sources tell us the ladies had worked up an appetite early that day with a three-hour shopping spree at SoHo’s Eastern Mountain Sports, where they stocked up on supplies for the upcoming camping trip to the Berkshires, where Thomson has a home. venlafaxine er patient reviews Speaking last month, Lib Dem transport minister Norman Baker said it would be wrong for ministers to interfere with councils' parking policies. However, he confirmed the maximum and minimum fine levels that are set by the government are to be reviewed. buy imitrex injection online On Sunday, Martoma called SAC Capitals founder, who appears as SAC Owner in the new charging document but has previously been identified as Steven A. Cohen by sources familiar with the case. On Monday, SAC sold virtually all of its approximately $700 million worth of Elan and Wyeth stock prior to the public announcement, the charges said.
Willie op 2 juni 2017:
Im doing an internship ciprofloxacino 500 mg posologia Just six days earlier, Evans was busted in Brunswick County for allegedly making harassing phone calls and communicating threats to her former roommate, Hannah Inman. She was later released after posting a $1,000 bond. Evans, who is mom to 2-year-old son Jace, is still on probation for her involvement in a 2011 street fight with another woman. cheap kama sutra intensifying gel Critics say giving state aid to nuclear projects, andspecifically to the handful of firms that are building atomicplants in Europe such as Frances EDF or JapansHitachi creates a market distortion and puts otherenergy sources at a disadvantage. tofranil dosage for anxiety In late May, as the European Commission prepared to impose sanctions on Beijing for its alleged dumping of cheap solar panels in EU markets, Chinese Premier Li Keqiang flew to Berlin to warn of a trade war that would hurt the German car industry. cozaar tablett 50 mg The Dow Jones industrial average was down 40.39points, or 0.26 percent, at 15,636.55. The Standard & Poors 500Index was down 3.18 points, or 0.18 percent, at 1,722.34.The Nasdaq Composite Index was up 5.74 points, or 0.15percent, at 3,789.38. propecia generic finpecia If you don't want a one piece, or a cut out or some high waisted retro shorts, then keep it simple with the most classic of beachwear - a black bikini with side tie strings. It's easy to wear, there are plenty around to choose from and you'll know you're in fashion when you walk out on the beach.
Willie op 2 juni 2017:
Stolen credit card nexium 10 mg pret compensat It is a reflexive form of political judo, pre-empting an anticipated play of the race card by instead calling the first black president racist, attempting to claim the high ground while cloaked in wilful historical ignorance and protected by the approval of hyper-partisan fellow travellers. can i buy betamethasone valerate over the counter Scientists believe the instance may help them in discovering why the Suns surrounding corona is so much hotter than its surface. Both Japanese satellites took a look at the ultraviolet light from the sun. They discovered EIT shock waves that carry magnetic fields along with hot plasma.  buy estradiol transdermal patch The latest risk retention draft allows bank debt arrangers to retain 5 percent of their loans in lieu of CLO managers setting aside capital, but panelists unanimously agreed that banks would unlikely to choose this option. cialis glasgow But while workers say that better safety standards are essential, many of them are equally worried about their low wages. A wave of pay strikes last month hit nearly a fifth of the countrys garment workshops and looks set to force a rise of between 50 and 80 percent in minimum wages. tylenol pm vs advil pm which is better His approach is to begin with reorganising the relationship between the patient and his parents, arming desperate mothers and fathers with strategies to restart communication with their children. When the patient is well enough to come to the clinic in person he can be treated with drugs and therapy. Group therapy is a relatively new concept to Japanese psychology, but self-help groups have become a key way of drawing hikikomori into wider society.
Willie op 2 juni 2017:
Insert your card singulair online cheap CNIL said in a statement that while Google did not change its policy, the company did respond to the threat of enforcement action by contesting “the applicability of French data protection law to the services used by residents in France.” where can i buy seroquel At an hour-long hearing in Washington, U.S. Federal CircuitCourt of Appeals Judge William Bryson questioned whether Applewanted to use the appeal to set a precedent that would allow itto seek sales bans for newer Samsung phones in an expeditedfashion. staytal 30 In July 2012, the London-based human rights group Amnesty International said that three years on from the Urumqi riots, the Chinese authorities were continuing to silence those speaking out on abuses in Xinjiang. nature&#39s way maca root 525 mg They already face a must-win Sunday in Carolina: Only 11.5% of the teams that started 0-2 since the playoffs were expanded to six teams per conference in 1990 have made it to the postseason. Just three teams have started 0-3 since 1990 and made the playoffs. rogaine for men uk The study was funded by the Portuguese BIAL Foundation and was supported by the Prison Phoenix Trust. The Prison Phoenix Trust (PPT) is a UK charity that supports prisoners in their spiritual lives through meditation and yoga.
Willie op 2 juni 2017:
Do you know each other? lisinopril dosage 2.5 mg The appointment of the self-confessed “lifetime railwayman” follows a six-month secondment to Network Rail last year, when he led a taskforce aimed at improving reliability on the West Coast main line – a route that was handed to rival FirstGroup before the UK government discovered “significant flaws” in the franchise process. clotrimazole cream 2 percent Mobile service provider Sprint Corp posted a widerquarterly loss on costs from shutting down its Nextel network,but revenue grew as customers spent more on wireless services.Sprints stock leaped 7.3 percent to $6.16. slim expert The device will also be the first to feature the new version of Android, 4.3, which includes individual users profiles, which can be restricted so that, for instance, children cannot see in-app purchasing options that could land their parents with huge bills. can energy drinks cause prostate problems It was as a child in the attic of my family home that I first encountered my forebears, sifting through the discarded possessions of departed generations, fascinated by people I felt close to but had never met. seroquel 25mg tablete Last month, UniCredit board member and formerEuropean Central Bank official Lucrezia Reichlin said in anarticle in newspaper Corriere della Serra that Italian bankspotential capital needs were nearly 30 billion euros ($40.71billion).
Willie op 2 juni 2017:
Languages medical tricorder buy What were seeing is the beginning of a revolution in therapeutics, says Janet Woodcock, director of the Food and Drug Administrations Center for Drug Evaluation and Research. We can only hope that this gets us to where cancer is managed or curable. cost muira puama TripAdvisor completed the launch of its meta search function in June that now aggregates hotel room prices and availability on the companys own web page, minimizing the travelers need to click through and compare multiple travel sites to make a booking. accutane online cheap mp3 “I’ve become a more open person,” he says. “Nowadays, it’s not a problem for me to face the public. Doing this has shown me that it’s possible to create something out of nothing.” cheapest way to get valtrex However, there are significant regional variations. On average, the biggest increase in a dual-fuel bill is an 11.2% rise in the north of Scotland, in the Scottish Hydro Electric region. The smallest is a 6.8% increase in the south west of England. dextromethorphan pregnancy third trimester Lucikly for those of us wth a penchant for Isabel Marant's style but without the designer budget there are some great paisley options out there to be had. Try La Redoute for an almost identical bargain and Mango and Asos for other similar looks.
Willie op 2 juni 2017:
I cant stand football 40mg accutane generic rndis The U.S. Attorney for the Southern District of New York, Preet Bharara, also declined to specify the size of the profits they want SAC to forfeit. In the indictment, they said SACs actions resulted in hundreds of millions of dollars of illegal profits. buy finasteride uk Sixteen of those lawsuits were transferred in December 2011 to Cote, a former federal prosecutor who recently ruled against Apple Inc in an antitrust case over ebooks brought by the U.S. Justice Department. buy generic baclofen The markets are probably underestimating the underlying oildemand in China because of all the recent policy changes thatthey had, ANZ analyst Natalie Rampono said, adding that thecountrys overseas purchases are expected to further rise in thesecond half as new refineries come online. tretinoin cream 1 coupons The foursome brings its rollicking blend of working-class cred with rock, blues, boleros, pop, bossa, cumbia, norteño and more to Lincoln Center’s Rubinstein Atrium for a free performance on Oct. 31. buy retin-a Unfortunately, it is unused, unoccupied, and presumably will never be used for its intended purpose, he said. Military officials explained that this is an example of what is wrong with military construction in general once a project is started, it is very difficult to stop. 
Willie op 2 juni 2017:
Hold the line, please buy norvasc uk NBC News reported on Wednesday night that according to newly unsealed search warrants in the case, police believe DiMaggio tortured Christina and Ethan Anderson before killing them. The documents show that a crow bar and blood were found near Christina Andersons body, NBC said. nome generico de xenical Founded in 2003, the Campbell, California-based Barracudareported gross billings of $150.5 million for the six monthsending Aug. 31, according to the filing with the U.S. Securitiesand Exchange Commission. buy cheap bimatoprost ophthalmic Professor Smith added, “Work at the Siriuspasset site in north Greenland has cemented our thinking that it wasn’t a matter of saying one hypothesis is right and one is wrong. Rather than focusing on one single cause, we should be looking at the interaction of a number of different mechanisms.” xenical order online uk But after 13 holes of his second round Woods was only four behind. And the huge differential wasn’t to occur just because Stenson went on to shoot a 66 to follow his 64. But also because Woods dropped six shots in four holes from the 14th. purchase actos online vpn Although the cuts in subsidies and a hike in energy prices have been recommended by the IMF to help shore up the public finances - suggesting they should be replaced by direct aid to the poorest - the royal elite is worried their implantation could trigger more unrest.

Reageer op deze blog

Type het getal ZEVEN in cijfers.